stand out from the crowd
with a mobile friendly website
The aim of this site is to demystify the process of developing an effective and affordable website for your business and, in doing so, will reveal some 'trade secrets' of web design.
For example; a lot of text in this site is hidden from view, but if you want to learn more about any subject, simply click on the 'bonus content' links. . . like the one below.
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why hide content?
Google loves words, but including too many of them would make the site unuseable (especially on mobile devices with a limited screen size), so links like these will open text that is initially hidden from humans, but always visible to Google, Bing and Yahoo.
For example; there are 140 visible words on this page so far, of which 7 are either 'site' or 'website' (9), plus multiple occurences of 'Google', 'Search Engines' etc. Carefully crafting content like this will maximise your site's (10) search engine visibility. . . just one of the many ways to make your website (11) a winnner in the battle for eyeballs.
A trade secret: Although there have been eleven visible occurences of 'site' and 'website' so far (13 now!) another 26 are tucked away in the meta (hidden) content up to this point, with many more repetitions to come in the remainder of the page.
The trick is, however, not to 'over-egg the pudding' and fall foul of algorithms that are set up to spot excessive repetition, known as keyword 'stuffing'.
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some quick links
website types explained
Static, Responsive, E-Commerce, CMS; what do these terms mean and which type of website do you need? The simple truth, without jargon.
Website options in plain English >>
domains & hosting
A plain English explanation of domain names, the cost and process of registration, and how to decide where your new website is going to live.
Domains & hosting explained >>
website copywriting
The words that appear on the screen are crucially important as the 'front line' in communicating with both customers and Search Engines.
About website copy writing >>
graphic design & images
Eyecatching visuals are essential to capture the attention of potential customers as they browse through competitive search results.
Discover more about images >>
bespoke online shops
All of the technologies and experience needed to develop a retail CMS website, from your initial concept, to a full trading launch.
How on-line retail works >>
search engines
Every ipinx site is designed from scratch to work with Google, Bing & Yahoo, but some truths about search engines might surprise you!
Making Google work for you >>
free advice & quotes!
Why not call ipinx for an informal chat? Talk about your project, what you want to achieve, and have your questions answered.
More about free consultations >>
a simple cost guide
How much your business website should cost to design, build and maintain; including coding, copywriting, graphics, hosting and SEO.
Likely development costs >>
ipinx always delivers
powerful graphics & copy
Inherit a wealth of professional experience in business development, branding, new media marketing, and common sense. . . . at an affordable price. Having been at the forefront of the industry since 1993, when Google was merely a twinkle in Larry Page's eye, I actually do know what I'm talking about.
<< A FOOTNOTE WORTH READING! >>
some thoughts from ipinx
Countless 'bright young things' are being churned out of academe every year, many of whom are perfectly capable of writing functional scripts.
Similarly, no shortage of wordsmiths are out there in the market, often in the form of time served journalists able to produce first class, incisive and effective copy.
Owning a copy of Photoshop does not make anyone a graphic designer, nor access to Wordpress a 'web developer'. . .
. . .and, of course, every nineteen year old self-declared search engine guru will promise you the top slot in Google!
Few of these experts, however, can offer four decades of hands-on commercial experience in the medium, and their collective skills will certainly not coexist in one body!
No single person could possibly master all aspects of so many rapidly evolving technologies with any degree of competence.
For a cost effective alternative to recruiting and managing your own 'dream team', call me today on 0796 115 2281 for an informal chat. Tell me where you want your business to go. I'll listen, and advise, free of charge.
"creatrix, parabilis, efficax"
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