domain names
and website hosting costs for .uk or .wales domains
Although a website's domain name itself plays little part in keyword searches, it becomes very important when presented in Search Engine Results Pages (SERPs ) alongside your competitors, and can heavily influence a visitor's decision to click through to your site.
domain name tips
The most important factors when choosing a domain name (all of which will encourage word-of-mouth dissemination ), are that it must be memorable, easy to spell and as short as possible.
Always apply the KISS principle. . . 'swindondoubleglazingandconservatories.co.uk' may be descriptive, but is a nightmare to remember, or type without errors. For the same reason, don't burden your website with 'toothilldaycarecentreswindon.uk' if 'toothill.uk' is available!
Although the domain does not have to include your formal Company name, it can be very effective when used to reinforce a brand or trading style.
Be creative. An invented word (like ipinx for example! ) will be protected by your intellectual copyright and unavailable to competitors seeking to 'steal' visits intended for your business.
▼ FAQ: What other pitfalls should I avoid?Although your domain name does not have to reflect what you do, it must NOT suggest something that you DON'T. A potential customer searching for a rental car, for example, is far less likely to click on 'mybeautysecrets.com', no matter how high up it appears in Google's results.
Write it down and read it. Just imagine the red faces at Western Engineering Services (UK) Ltd when their self-registered domain, 'wesuk.com', appeared in print for the first time. Oooops!
Finally; don't search for a name from inside a domain vendor's website. If you happen across a good domain, there is always a risk that, when you go back to register it, the price will have inflated. Ask me to carry out a discreet search for you. . . it's free!
▲ CLICK TO CLOSE
.com, .uk or .wales?
There are currently north of 360 million registered .com, .org and .net active domains, with a further 5 million being added each month, making it increasingly difficult to find a suitable name with one of these global extensions. Country Code Top Level Domains (CCTLDs ) such as .uk or .co.uk, are far more likely to be available.
If you wish to add even more 'national' appeal, then domains such as .wales, .scot or .irish are very useful. It's also the case that many names that are already taken in other forms may still be available to register with these newer, country level extensions.
▼ FAQ: How much will a domain name cost?For a TLD (.com, .net, .org etc. ) or a CCTLD (such as .co.uk ), you should expect to pay around £8 +VAT a year.
Registering one of the newer extentions, including .wales & .scot, will cost a little more at £12 +VAT per annum.
▲ CLICK TO CLOSE
website hosting
. . .or deciding where your website will 'live' on the Internet. Rather than being stored on a single computer, in one data centre (where a local power cut could easily take your site offline ), I recommend 'cloud hosting'. . . so that multiple copies of your website exist simultaneously on numerous servers, spread around the globe.
Cloud hosting improves the speed of access to your site, and dramatically reduces the likelihood of down-time.
▼ FAQ: How much should I expect to pay for hosting?There are many reliable cloud hosting options available, beginning at around £8 +VAT a month (including 24/7 monitoring & backup, multiple emails and spam filtering ).
Please bear in mind, however, that a hosting package with increased bandwidth may be necessary to accommodate audio and video streaming, or sites with particularly high projected traffic. . . the costs of which will be determined by the resources required.
Your initial, no-obligation, proposal will include guidance on the most cost effective package option for you!
▲ CLICK TO CLOSE
free unbiased advice
Part of the free consultation process would be to recommend the ideal hosting solution for your project, so before you commit to hosting or register a 'cheap' domain name, call me for advice, without obligation. It could help you to avoid a potentially costly mistake!
or email: media@ipinx.co.uk
Click the icon below to visit ipinx on Facebook
IPINX :
WEBSITES :
CONTENT CREATION :
LAMP :
SAMPLE SITES :
SEO :
CHARGES :
FAQ :
T & C