Website domain names & hosting costs for .uk & .wales
what's in a name?
a guide to internet domain names
Although the domain name itself plays little part in keyword searches, it becomes very important when presented in Search Engine Results Pages (SERPs ) alongside your competitors, and can heavily influence a visitor's decision to click through to your site.
BONUS: Why you need your own domain name >>Most hosting providers will offer a free 'sub-domain' as part of their packages. However. . . in the same way that renting an office in a multi-occupancy building adds an additional element to your physical postal address, the URL (web address ) of a sub-domain will be longer, more complex, and harder for your customers to remember, or to pass on by word-of-mouth (see the domain name tips below ).
Similarly; using a public email address such as @hotmail.co.uk or @gmail.com can feel unnecessarily 'anonymous'. . . in much the same way as a numbered PO Box.
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domain name tips
The most important factors when choosing a domain name is that it must be memorable, easy to spell. . . and as short as possible.
Your domain does not have to be your Company name (otherwise 'ebay' would only be found at 'echobaytechnologygroup.com' ), but is very effective when used to reinforce your brand or trading style.
Be creative. An invented word (like 'ipinx' for example! ) will be protected by your intellectual copyright and unavailable to competitors seeking to 'steal' visits intended for your business.
BONUS: Some other mistakes to avoid >>The KISS principle. . . Keep It Short Stupid. 'swindondoubleglazingandconservatories.co.uk' may be descriptive, but is a nightmare to remember, or type without errors. For the same reason, don't burden your website with 'toothilldaycarecentreswindon.co.uk' if 'toothill.uk' is available!
Although your domain name does not have to reflect what you do, it must NOT suggest something that you DON'T. A potential customer searching for a rental car for example, is far less likely to click on 'mybeautysecrets.uk', no matter how high up it appears in Google's results!
Write it down and read it. Just imagine the red faces at Western Engineering Services (UK) Ltd when their self-registered domain, 'wesuk.com', appeared in print for the first time. Oooops!
Finally; don't search for a name from inside a domain vendor's website. If you happen across a good domain, there is always a risk that, when you go back to register it, the price will have inflated. Ask me to carry out a discreet search for you. . . it's free!
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.com, .uk or .wales?
There are currently north of 360 million registered .com, .org and .net active domains, with a further 5 million being added each month, making it increasingly difficult to find a suitable name with one of these global extensions. Country Code Top Level Domains (CCTLDs ) such as .uk or .co.uk, are far more likely to be available.
If you wish to add even more 'national' appeal, then domains such as .wales, .scot or .irish are very useful. It's also the case that many names that are taken in other forms may still be available to register with these newer, country level extensions.
website hosting
Deciding where your mobile friendly website will 'live' on the Internet. Rather than being stored on a single computer, in one data centre (where a local power cut could easily take your site offline ), I recommend 'cloud hosting'. . . so that multiple copies of your website exist simultaneously on numerous servers, spread around the globe.
Cloud hosting improves the speed of access to your site, and dramatically reduces the likelihood of down-time.
BONUS: A website hosting cost guide >>There are many reliable cloud hosting options available, beginning at around £6 +VAT a month (including 24/7 monitoring & backup, multiple emails and spam filtering ).
Please bear in mind, however, that a hosting package with increased bandwidth may be necessary to accommodate audio and video streaming, or sites with particularly high projected traffic. . . the costs of which will be determined by the resources required.
Your initial, no-obligation, proposal will include guidance on the most cost effective package option for you!
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free unbiased advice
Part of the free consultation process would be to recommend the ideal hosting solution for your project, so before you commit to hosting or register a 'cheap' domain name, call me for advice, without obligation. It could help you to avoid a potentially costly mistake!
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