content is king

every word, photo and graphic counts

A website is only a vehicle;  designed to deliver your business message,  products and service information to customers,  24 hours a day,  365 days a year.   Think of it as your permanently open front door.

Everything that appears on every page of your site is an opportunity to build on the benefit to you,  your business and your brand. . .  every word,  graphic and photograph has something to say.

graphic design

including original logo creation

We humans are visually stimulated creatures,  so the graphic appeal of your website is very much the front line in your battle for their attention.

To complicate matters,  divergent technology now demands that graphics must also work across a wide range of display formats,  from smart phones to widescreen HD TV,  yet still download quickly enough to create instant impact.

Keep an open mind.   The outline visuals that I will supply during the first stage of a development  (either as logo concepts or a recurring motif)  will almost certainly not be what you expect!

photographic images

This is always a sensitive subject to broach,  but clients rarely supply photographs that meet the necessary standards in terms of resolution or composition.

Whilst I hold an extensive library of stock images,  be prepared to consider investing in specific 'Royalty Paid' photographs. . .  which you can then use forever,  for almost any purpose within your business.

For guidance;  a five image package from Shutterstock is a little under £30, but if more cost effective options exist,  these will be shown as a suggestion in your free proposal and quotation.

copywriting

serving up a menu of words

Often the most neglected component of a web site is its textual content,  or 'copy'.

Good website copy reads like conversation with a well-informed friend. . .  it has a casual,  straightforward,  tone and gets to the point without rushing.   Great copy is authoritative,  but never authoritarian,  with well chosen words,  written in a style or 'voice' that appeals directly to your target market.   Professional copywriting will add real,  lasting,  value to your investment.

For much more about copywriting,  translation and transposition services visit my dedicated copywriting site at;  CopyFix