Website content creation - copywriting, graphic design & images
long live the king!
graphic design & copywriting
A website's job is to deliver your business message, to promote your products or services, reinforce brand awareness. . . and to act as a point of reference for customers, 24 hours a day, every day of the year. Think of it as your permanently open front door.
Everything that appears on every page of your site is an opportunity to build on the benefit to you, your business and your brand. . . each word, graphic and photograph has something to say.
graphic design
We humans are visually stimulated creatures, so the graphic appeal of your website is very much the front line in the battle for attention.
To complicate matters, divergent technologies now demand that graphics must work across a wide range of display formats; from smart phones to a widescreen HD TV. . . yet still download quickly enough to create instant and memorable impact.
logos & motifs
Take this Frequently Asked Question; What is the difference between a logo, a logotype and a motif?
A logo is a visual symbol that immediately identifies a brand, company or product, and is used to build brand recognition. Think of the 'bitten' Apple logo or Mercedes' three pointed star. . . a good local example is the 'sunflower' logo designed for Solŵr Wales PV Installers.
A 'motif', on the other hand, is a recurring image which, whilst not necessarily relating to the trading or brand name, is designed to reinforce a theme, to add depth, or create a specific mood. A good example of this is Calltech remote IT support's 'techno' head.
A 'logotype' (sometimes called a 'wordmark' ), is a logo that uses the text of a brand's name to create a unique visual identity. . . think of the BBC, or Google. It relies on stylised letterforms or typography to be both recognisable and memorable, as is the case with Splash Wales surfing & watersports.
• dare to be different!
Please keep an open mind. The visuals that I will supply during the first stage of a development (either as a draft layout, logo concept or recurring motif ) will almost certainly not be what you expect!
BONUS: Standing out from the crowd! >>Because every site I build (or have ever built! ) is written by hand, from scratch. . . each is unique. The aim is to make them stand out and, most importantly, to be remembered.
Look at your competitor's websites. Most will have been constructed using a point-and-click application such as Wix, Squarespace or Wordpress, which is why they all look so alike. . . boxes piled upon boxes!
Having said that, I do have a 'style'. I know how critical it is for your content (and the message it carries ) to have 'room to breath', with a lack of confusing clutter and plenty of 'quiet' space.
Think of it this way; music, without the silence between notes, is just noise.
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photographic images
This is always a sensitive subject to broach, but clients rarely supply photographs that meet the necessary standards in terms of resolution or composition.
Fortunately, I hold an extensive library of 'Royalty Paid' stock images (all of the images in this site were drawn from this library ). . . which you can then use forever, for almost any purpose within your business.
Should you require more subject specific photographs; a five image package from Shutterstock is a little under £30 (far cheaper than engaging a photographer! ) but, if more cost effective options exist, these will be shown as a suggestion in your free proposal and quotation.
effective copywriting
Often the most neglected component of a web site is its textual content, or 'copy'.
Effective website copy reads like a conversation with a well-informed friend. . . it has a casual, straightforward tone, and gets to the point without rushing. Great writing is authoritative, but never authoritarian, with well chosen words, written in a style or 'voice' that appeals directly to your target market.
Words are also primarily responsible for potential customers finding you via Google, Bing, Yahoo or any other search engine. . . find out more in SEARCH ENGINES.
Professional copywriting will add real, lasting, value to your investment.
BONUS: The DNA of the English language >>The English language is a complex beast. Having evolved from largely Anglo-Saxon and Romance roots, it has been heavily influenced by many other languages over the centuries including, but certainly not limited to; French, Greek, Latin, Dutch, Hindi and Spanish.
As a consequence, English is subtley nuanced, frequently idiomatic, and can be expressed in myriad forms ranging from friendly informal, to highly structured technical, legal or business styles.
Wordsmiths have served the world of print ever since Caxton introduced his new-fangled printing press in the late 15th Century. Since then, writing styles have evolved through successive media innovations; from newspapers, magazines, television and radio to, more latterly, the internet and its ubiquitous social media.
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scriptwriting for ai
Unless you are living under a rock with no phone or WiFi, you cannot have missed the explosion of LLMs (Large Language Models ) such as Chat GPT, Grok or Deep Seek. . . collectively, if incorrectly, known as AI or Artificial Intelligence.
From a copywriting perspective, the majority of current promotional videos, or 'Vlogs', are now narrated by an AI. It seems simple; choose a synthesised character voice, feed it the script, et voila . . David Attenborough!
Unfortunately, the realism of delivery is totally dependent on the quality of the script; in particular its meter, emphasis and treatment of acronyms.
BONUS: Uncanny valley, and how to avoid it! >>First of all, the term Artificial Intelligence is a complete misnomer. It isn't intelligent in any sense of the word. . . it just APPEARS to be, and so should, in truth, be referred to as 'Simulated Intelligence'.
'Uncanny Valley' describes that vague feeling of unease we feel when encountering a computer-generated figure or humanoid robot that bears a close, but imperfect, resemblance to a human being.
The same applies to a narrative voice. The uncanny valley effect means that an entity sounding ALMOST human will elicit a similar, negative, response from listeners.
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For much more about copywriting and AI scripts you may find it informative to spend a few minutes in my dedicated copywriting site at; COPYFIX
