Pembrokeshire mobile, ecommerce, static & CMS website design
what is a website?
cms, responsive & ecommerce
Unless we've been living on Mars for the last decade or three, then of course we all know what a website is. . . don't we?
This page highlights the difference between static websites, and CMS (content managed ) sites (including their comparative design costs ), and explains terms like; 'responsive' and 'ecommerce'. All in good, old fashioned, English so that you can make a genuinely informed decision.
what is responsive?
It's simply another way to say mobile friendly! Such a site 'responds' to the size of the screen on which it is being viewed, changing its layout automatically to display on all smartphones, laptops or tablets (in both portrait & landscape formats ) whilst maintaining design integrity.
BONUS: More about responsive design >>The restricted screen size of mobile devices make traditionally constructed sites, originally designed for much larger desktop monitors, very difficult to use. Browsing such a website means constantly having to zoom in and out, or scroll sideways to read the text and activate touch screen links that have become way too small for human fingers.
Just seven years ago, less than one in ten people regularly accessed the internet using a mobile device. Today, it's way more than half. Furthermore, on July 1st 2019 Google introduced new 'Mobile First' standards and now significantly downgrades non-responsive sites in its search results.
Every site that I've built since 2008 is fully responsive.
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. . .and e-commerce?
E-commerce is just a catch-all term that is applied to any website, whether static or CMS (see below ), that incorporates some form of payment system and is able to process on-line financial transactions.
The payment options available to you, and their respective cost implications, are described in the bonus content below.
BONUS: On-line payment options explained >>The simplest solution is to use an independent third-party provider, such as PayPal. Free to set up and easy to integrate, PayPal allows your customers to pay using their own bank account, or any major credit or debit card.
The alternative is to open a Merchant account with your own bank and then use their external 'Payment Gateway' (such as Stripe or Sagepay ) to process customers' card transactions.
transaction fees & charges
All on-line payment providers apply a percentage of the sales value as a fee, plus a fixed charge per transaction, based on the type of card used.
PayPal levy transaction fees of between 2% and 6% (depending on the product type and average unit value ), but there are no fixed monthly charges and the integration cost is negligible.
Although Merchant Gateway transaction fees may be half that of Paypal, your bank will usually apply a monthly charge for the service and you can expect integration and testing costs upwards of £150.
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do I need a static site?
This website, like 90% of all others on the web, is 'static'. Everything you see on the screen; every image, every word, fullstop, icon, space and comma is written into the fabric of the site.
As a rule of thumb; unless you need to maintain and edit an on-line blog, or regularly update stock in a shop with a constantly churning inventory, then you are almost certainly better off with a static website.
BONUS: Static doesn't mean unchanging! >>Static websites are faster (and therefore cheaper ) to build, more readily optimised for Google and other search engines and, as a standard part of all customer contracts, I will update them free of charge for the first 12 months (see the cost guide page for more details ).
For these reasons alone, a static site is probably the best option for most businesses. Interactive elements, constantly updated photo galleries and bandwidth greedy features such as video can still be made available via links to external applications such as Facebook, Ebay shops, Instagram or YouTube.
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. . . or a cms?
CMS stands for Content Management System. This type of website, also known as 'Dynamic' or 'Active', is made up from templates. . . into which the visible text and images are inserted from a database.
This database is, in turn, updated by you via a series of forms. A CMS structure allows the site owner to edit their own website's content at any time, with little or no technical knowledge. There are, however, some significant downsides to a CMS site besides the higher cost of development, which I've touched upon in the following BONUS content.
BONUS: Other important CMS considerations >>Whilst seemingly attractive in principle, dynamic websites with a CMS are more costly and time consuming to develop, with implications way beyond the financial.
The clue is in the name, 'Content Management System'. Maintaining a CMS site will demand an on-going commitment of your time, and great attention to detail. . . few things are more off-putting to visitors than uncurectid typo's (see what I mean? ) or out-of-date content!
For these reasons you should think very hard, and question your motives honestly, before committing to a CMS site. Fortunately, I'm happy to offer you completely FREE advice. . . just call.
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